Reach New Clients with Tissue Marketing

Companies are always trying to find new products on which to plaster their brand. The pen with a company's phone number on it placed strategically where it is obvious that a customer will steal it, has been a staple of dental offices for years. Recently, however, one of the newest trends in this sort of advertising capitalizes on the consumer's need to use a product that is otherwise not always easily on hand. Tissue marketing in Thailand is a simple premise that can yield great results.

It's infuriating, especially during allergy season and flu season, to have a runny or stuffy nose while out and about. Tissue companies realized this fact relatively recently and came out with travel-sized tissue packs that can be easily slipped into a purse or pocket whenever the consumer feels they might need one. When dealing with having a cold or suffering from allergies, the simple ability to blow one's nose can feel like a lifesaver. Tissue marketing builds on this idea by allowing businesses to print their ads on the front of one of these travel tissue packs. This can be a great form of advertising for multiple reasons.

First, unlike the old-fashioned advertisements on flyers, consumers are much less likely to simply throw out a
pack of tissues. It's human nature to hold onto things that might be useful, so the odds are good that most receivers of a tissue packet will pocket them rather than tossing them. Second, there is a subconscious link when using the branded tissues between the company's name and the fact that you are glad to have a tissue in this situation. Third, people are always asking their friends if they have a tissue to spare. If someone is carrying around a company's pack of tissues and are asked to share, the friend now will also see the ad. Overall, tissue marketing is an ingenious way to reach new audiences with your advertisements.

Tissue Advertising Benefits!

The advertising industry is always looking for innovative, cost effective and powerful ways of getting your advertising message across. One such strategy that has been proven to work is tissue printing.
Printing marketing messages on tissues began in Japan as far back as the 1960s. However, it has really taken off in the last few years. The reason is that giving away packets of tissues which have printed on them an advertiser's message has proven to be an extremely effective and profitable way to advertise. 
In Japan 3 - 5 billion tissues are given away each year. In that country alone it has become a billion yen industry with recorded ROIs of up to fourteen hundred percent! Put simply this low cost strategy works. It works because people everywhere use tissues.
For example if we were to hand out, for free, a flyer with a printed message on it and a pack of printed tissues, which of the two would a person be more likely to keep longer - the tissues of course. This is because they help meet a need and are useful. The consumer virtually has, at his/her fingertips, the advertiser's message for a lot longer than other forms of advertising.

Here are 3 main benefits of tissue printing marketing:
1. The message gets in front of the consumer like few other forms of advertising.
2. Once in front of them the consumer is more likely to read the message rather than discard it immediately.
3. With the same message printed on each tissue the consumer is exposed to the product or service over and over again. This means that the message has a greater chance of being remembered.

While tissue printing is firmly established in Japan, it is beginning to spread in popularity into other countries. Nations such as Malaysia, US, Canada are seeing more and more tissue packet marketing because of the results it produces.